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Uber Loses it London Licence: what does the…

Transport for London on Friday announced that it was not renewing Uber’s licence to operate in the city dealing a sharp blow to the ride hailing app, tens of thousands of UK-based drivers and a…

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10 Things Your Small Business Can Learn About…

Apple has succeeded in creating a base of intensely loyal customers. What Apple marketing lessons can be useful to your small business? Building a universally loved brand without engaging in price wars against competitors is…

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Content as a Service Is the Next Evolution…

In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS. Content marketing has quickly become one…

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3 Ways to Become the Most In-Demand Mentor

Life after crowdfunding involves more mountains to climb, and you'll benefit from helping to guide others once you know the way. Snagging investors to fund a flagship project might feel like a huge hurdle, but…

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Marketing about power and with power

Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing. Consider insurance. Companies like Allstate don't market themselves as the dominant force…

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The 5 Best Actions You Can Take to…

Ditch your script. Record your calls. Analyse your patterns. There are new, non-conventional ways to approach calls. Have you tried them? We've all got a ton of digital tools to help us boost brand awareness,…

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4 Habits of Highly Successful Business People

Success has infinite manifestations but the same foundation. Successful entrepreneurs and business people are found in every trade and dominate many different industries. But if you take those differences away you will soon discover that…

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The Best Way to Improve from Failure Is…

Dwelling on failure will actually help you improve, according to a study. What’s the best way to handle failure? Feel the pain. That’s right, instead of simply recalling past mistakes and thinking about how to…