When setting up your own business, you’ll be faced with all sorts of crucial decisions, such as what industry to enter, what market you’re targeting, how much capital you think you’ll need to get it off the ground and how to promote your business. You’ll also need to come with a catchy and relevant company name, as this is how people will identify with the business going forward.
The naming process begins with establishing your company’s key ideals – what image do you want
your business to convey? Then you’ll need to brainstorm and come up with a range of possible
names before whittling it down and making your final selection. The name you choose should speak to what your company does or who you are and it should sound right when said aloud. Disjointed, cumbersome business names tend not to live long in the memory.
If you’re struggling for inspiration, you can always look back on how some of the most iconic brand names were concocted. Google, for instance, was chosen because its founders liked the word ‘googol’, namely a very large number which would represent the millions of search queries that the search engine sought to answer. When they went to register the domain name, they saw that google.com was available and selected that. On such moments of fate, dynasties are created. Of course, if you grow to dislike your initial company name, you can easily rebrand and this could work to great effect. Think of how Sony sounds far more cutting-edge and memorable than Tokyo Tsushin Kogyo, for example. That’s what the manufacturer of PlayStation was originally called, hard as it may be to believe nowadays.
For more pointers on coming up with a memorable company name, check out the infographic below from Colourfast
This article was written by Chris Landry, Director of Colourfast