uk startup ukstartup

From Crisis to Crushing It

There is opportunity in every disaster. Are you ready to seize it? Some businesses pass every test with flying colors. Others fold. In most cases, management makes the difference between those that make it and those that…

startup uk ukstartup

3 Ways to Become the Most In-Demand Mentor

Life after crowdfunding involves more mountains to climb, and you'll benefit from helping to guide others once you know the way. Snagging investors to fund a flagship project might feel like a huge hurdle, but…

ukstartup uk startup

Marketing about power and with power

Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing. Consider insurance. Companies like Allstate don't market themselves as the dominant force…

uk startup ukstartup

4 Habits of Highly Successful Business People

Success has infinite manifestations but the same foundation. Successful entrepreneurs and business people are found in every trade and dominate many different industries. But if you take those differences away you will soon discover that…

ukstartup

The Best Way to Improve from Failure Is…

Dwelling on failure will actually help you improve, according to a study. What’s the best way to handle failure? Feel the pain. That’s right, instead of simply recalling past mistakes and thinking about how to…

seth godin

Everybody is a marketer

But most of us don't like to admit it. That's because selfish marketers are pretty scummy. They steal our attention, they lie to us, they use shame and guilt and the short-term zinger to get…