uk startup ukstartup

From Crisis to Crushing It

There is opportunity in every disaster. Are you ready to seize it? Some businesses pass every test with flying colors. Others fold. In most cases, management makes the difference between those that make it and those that…

startup uk ukstartup

More Emails, More Sales? The Surprising Argument For…

Don’t annoy your customers. If there’s a cardinal rule of email marketing, that’s it. Thus, most marketers describe the ideal email strategy as a careful balancing act between frequency and engagement. Sure, you need to send enough emails…

startup ukstartup

Master the Art of Digital Marketing for Your…

Get a jump on next year by using these 3 digital marketing tips for small businesses to plan out your strategies and campaigns. Over the past few years, digital marketing has become a major priority…

startup ukstartup

7 Tips for Hosting an Incredibly Profitable Webinar

What is the single greatest dollar-per-hour task you can do in your business? For me, it's webinars. Each week for the past year I’ve been hosting free real-estate-investing webinars on BiggerPockets. As with most anything, I was terrible at…

startup ukstartup

10 Questions to Ask When Hiring an SEO…

If your website doesn't show up on the first page of search results on Google, Bing or Yahoo, your potential customers might not even know you exist. Better search engine visibility can be critical to boosting visits to your…

startup uk ukstartup

Uber Loses it London Licence: what does the…

Transport for London on Friday announced that it was not renewing Uber’s licence to operate in the city dealing a sharp blow to the ride hailing app, tens of thousands of UK-based drivers and a…

infographic startup ukstartup

10 Things Your Small Business Can Learn About…

Apple has succeeded in creating a base of intensely loyal customers. What Apple marketing lessons can be useful to your small business? Building a universally loved brand without engaging in price wars against competitors is…

startup uk ukstartup

Content as a Service Is the Next Evolution…

In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS. Content marketing has quickly become one…

startup uk ukstartup

3 Ways to Become the Most In-Demand Mentor

Life after crowdfunding involves more mountains to climb, and you'll benefit from helping to guide others once you know the way. Snagging investors to fund a flagship project might feel like a huge hurdle, but…

ukstartup uk startup

Marketing about power and with power

Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing. Consider insurance. Companies like Allstate don't market themselves as the dominant force…