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How to Hire the Best-Fit Freelancer for Your…

So you're ready to start looking for a skilled freelancer to help your project (and productivity) take off? Whether you’re engaging a freelancer for a small project or looking to bring them on for a…

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How to Choose a Name for Your Company

When setting up your own business, you’ll be faced with all sorts of crucial decisions, such as what industry to enter, what market you’re targeting, how much capital you think you’ll need to get it…

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Everything You Need to Know Before You Start…

Do you think your website is performing to its full potential? It’s frustrating if you’re not getting enough clicks and conversions on your website. The layout of your page might be the issue. Think about…

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More Emails, More Sales? The Surprising Argument For…

Don’t annoy your customers. If there’s a cardinal rule of email marketing, that’s it. Thus, most marketers describe the ideal email strategy as a careful balancing act between frequency and engagement. Sure, you need to send enough emails…

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Uber Loses it London Licence: what does the…

Transport for London on Friday announced that it was not renewing Uber’s licence to operate in the city dealing a sharp blow to the ride hailing app, tens of thousands of UK-based drivers and a…

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Marketing about power and with power

Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing. Consider insurance. Companies like Allstate don't market themselves as the dominant force…

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Everybody is a marketer

But most of us don't like to admit it. That's because selfish marketers are pretty scummy. They steal our attention, they lie to us, they use shame and guilt and the short-term zinger to get…