ukstartup-uk-startup-marketing-tips

How to Vet a New Marketing Channel in…

I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give you a…

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How to Create a Customer Journey Map That…

What strategy is your company using to improve the customer experience? Hopefully, you’re taking multiple approaches to enhance your customer service department. Here’s the trick. Are you looking at the customer experience strategy from an…

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How Not to Waste Time Generating Leads on…

Lead generation is an indispensable part of business. If you want to have paying customers, you need to gather a reliable stream of leads. That’s the bottom line. But generating leads isn’t as easy as…

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How to Start a Blog and Make Money…

Ever thought about launching your own blog? Ever wondered what it takes, not only to start up that blog, but also to successfully build it over time to make money online or generate a passive income? Clearly, you're…

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Master the Art of Digital Marketing for Your…

Get a jump on next year by using these 3 digital marketing tips for small businesses to plan out your strategies and campaigns. Over the past few years, digital marketing has become a major priority…

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7 Tips for Hosting an Incredibly Profitable Webinar

What is the single greatest dollar-per-hour task you can do in your business? For me, it's webinars. Each week for the past year I’ve been hosting free real-estate-investing webinars on BiggerPockets. As with most anything, I was terrible at…

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10 Questions to Ask When Hiring an SEO…

If your website doesn't show up on the first page of search results on Google, Bing or Yahoo, your potential customers might not even know you exist. Better search engine visibility can be critical to boosting visits to your…

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10 Things Your Small Business Can Learn About…

Apple has succeeded in creating a base of intensely loyal customers. What Apple marketing lessons can be useful to your small business? Building a universally loved brand without engaging in price wars against competitors is…

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Content as a Service Is the Next Evolution…

In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS. Content marketing has quickly become one…

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Marketing about power and with power

Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing. Consider insurance. Companies like Allstate don't market themselves as the dominant force…